About Us

This brand was created as a tribute to Australian construction culture — the people, the work ethic, and the community behind it.

Built on early mornings, long days, hard work and mateship, construction has shaped the way Australia moves and grows. It’s a culture that runs deep, and one we believe deserves to be recognised, preserved, and worn with pride.

Our t-shirts reflect that same mindset: no shortcuts, no excess — just quality, durable pieces made for everyday wear, on site, off site, and everywhere in between.

This is more than clothing. It’s about identity, shared experience, and community.

 

Designed in Queensland, Australia.

Inspired by the culture that built it.